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A FRENCH FASHION BRAND Launched in 2009, FAGUO is a new fashion brand that creates collections of shoes, clothing, and accessories. It brings design and modernity to our wardrobe’s basics, and renews itself every year with collections built for comfort and practicality. The designers are committed to conducting FAGUO’s carbon footprint report and look at existing solutions to compensate for their carbon emissions. They then decide to develop a reforestation project in France according to the responsible idea of “for each FAGUO product, a tree is planted in France”. Today, FAGUO is based in Paris with a 25-person-strong team. It is present in over 300 shops in France and 220 shops abroad (the majority in Asia and Europe). FROM FAGUO’S FIRST STEPS TO TODAY Frédéric & Nicolas met during their studies in Paris. When they were 22 years old, they left together on a study abroad programme in China. It was during this trip that they decided to launch their own brand of shoes. As an homage to this inspiring country, they chose the name “FAGUO”, a Chinese word for “France”. The design stage lasted 8 months… To find out everything about the key figures during this step, take 2 minutes of your time and follow Fred & Nico’s journey as little animated characters. A CONSTANT MOTIVATION Motivated and driven by their ambition to push boundaries, Frédéric & Nicolas successfully grew ‘FAGUO’ from a ‘student project’ to a ‘French start-up’ and, finally, to a dynamic fashion label.